SEO report of generalinsurancecompany.co.uk

General Insurance Company

www.generalinsurancecompany.co.uk/

House Insurance, Vehicle Insurance Policies


 Tasks

  • Avoid using deprecated HTML tags.
  • Use "H" tags.

 SEO

URL

Domain : www.generalinsurancecompany.co.uk/

Character length : 34

Title
General Insurance Company
Description
House Insurance, Vehicle Insurance Policies
Keywords (meta keywords)
House Insurance, Vehicle Insurance Policies

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
General Insurance Company

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 38%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • insurance17
    • all7
    • home5
    • general4
    • policy4
    • company3
    • new3
    • policies3
    • insurers2
    • party2
    • expense2
    • house2
    • commercial2
    • business2
    • cover2
    • rights2
    • contents2
    • vehicular2
    Keyword matrix
    wordtitledescriptionsheading
    insurance
    all
    home
    general
    policy
    company
    Two Word cloud
    • general insurance2
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 3 images on this web page.

    Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

     Readability

    Flesch–Kincaid Grade Level
    9.00
    Flesch Reading Ease
    53.30
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    8.20
    Dale–Chall Readability
    5.90
    SMOG Index
    12.00
    Spache Readibility
    5.00
    Number of letters
    1335
    Number of words
    271
    Number of sentences
    21
    Average words per sentences
    13
    Number of syllables
    450
    Syllables in words
    465
    Average syllables in words
    1.66
    Number of words in first three syllables
    63
    Percentage of word / syllables
    23.25
    Words not in Dale-Chall easy-word list
    91
    Words not in Spache easy-word list
    66

     Technologies

    Mobile optimization
    This website is optimal for mobile devices!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Loading time
    580 ms
    Table layout
    Good! No nested tables found.
    Render blocking resources
    Good! No render blocking elements found!

     Speed test – Javascript

    Javascript
    Good! Just a few javascript files are detected on the website.
    • http://www.generalinsurancecompany.co.uk/js/jquery-1.10.2.min.js
    • http://www.generalinsurancecompany.co.uk/js/bootstrap.min.js
    • http://www.generalinsurancecompany.co.uk/js/jquery.easing-1.3.min.js
    • http://www.generalinsurancecompany.co.uk/js/custom.js
    File size of all javascript files combined
    0.00
    Javascript minifying
    Great! The Javascript files are minified.

     Speed test – CSS

    CSS
    Good! Just a few CSS files are used on this website.
    • http://www.generalinsurancecompany.co.uk/css/bootstrap.min.css
    • http://www.generalinsurancecompany.co.uk/css/style.css
    File size of all css files combined
    0.00
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    0.00
    Gzip compression
    Your site uses compression.

     Speed test – Browser cache

    Browser cache
    The browser cache is set correctly for all elements.

     Speed test – Images

    File size of all images combined
    0.00
    Image optimisation
    All images are optimized.

     Links

    We found a total of 6 different links.
    Internal links: 5
    External links: 1

    External links:

    Link text (anchor) Link strength

    Internal links:

     Website security

    IP
    185.61.152.13
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Good! We have not found any unencrypted email addresses.

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     Icons

    Favicon
    Error! No favicon is found. Using favicon helps to build a better brand quicker.

     Typos

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